The Pulse Illawarra

The Pulse Illawarra

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The Pulse Illawarra
The Pulse Illawarra
You don’t need to code to innovate: What the iAccelerate Women’s Entrepreneurial Breakfast taught us
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You don’t need to code to innovate: What the iAccelerate Women’s Entrepreneurial Breakfast taught us

Three female founders revealed how they turned burnout, adversity and bold ideas into thriving startups - without traditional tech backgrounds.

Gayle Tomlinson's avatar
Gayle Tomlinson
May 22, 2025
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The Pulse Illawarra
The Pulse Illawarra
You don’t need to code to innovate: What the iAccelerate Women’s Entrepreneurial Breakfast taught us
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Three female founders busted a big myth at the University of Wollongong this week: that innovation is only for coders and engineers.

The Illawarra Women’s Entrepreneurial Breakfast at iAccelerate, the University of Wollongong’s startup incubator, heard from the inspirational women on a rainy Thursday morning.

The event brought together Danielle Owen Whitford, founder of workplace wellbeing platform Pioneera, Professor Lorna Moxham, co-founder of the award-winning Recovery Camp, and Darian Brooker, who launched education startup We, Future Leaders.

None of them come from a traditional tech background, but each is building ventures with real impact, powered by people-first thinking and bold ideas.

Their message to local entrepreneurs: You don’t have to have a technical degree to build a scalable, tech-enabled business. What matters is understanding the problem, listening to your users, and being willing to learn as you go.

Here are the biggest takeaways.

The panel at the Illawarra Women’s Entrepreneurial Breakfast at iAccelerate on Thursday, May 22, 2025.

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